5 ideas to create brand advocates at scale
1. Involve partners from the start
Collaborating with strategic partners from the start helps align on mutual business objectives and iron out any roadblocks early. With sprint workshops, key stakeholders partner up with agencies like us to find a solution together, allowing problem-solving and ideation to happen while ensuring buy-in from the start.
2. Give learners a reason to start
You don’t get much time to turn your extended salesforce into real brand advocates who can deliver the warm hug equivalent to a cold call. Try gamifying the learning by building in a competition or a good old fashioned mystery to solve and spark interest through game-based problem-solving contests. Or, entice with food & swag. A well-timed treat or a thoughtful gadget can go a long way and leave a lasting memory of the brand.
3. Keep up the fun
As the psychologist Jerome Bruner states: “Facts are 20 times more likely to be remembered if they’re part of a story.” Comics and stories create enticing storylines that bring content to life and make it easy to digest.
4. Use tech as the means, not the end
The technology you choose should be in the background of the community you create, helping them to connect, learn, and share. Leverage online conferences, events, and social forums to enhance scaled learning, tracking, and create a consistently engaging experience with your team, partners, and clients.
5. Design the whole experience
Consider the whole learning journey for the user, from online to offline, as they progress through learning milestones. Graphic design, theming, and branding will secure a strong visual identity and brand aesthetic to make it stand out and have an impact. As poet Maya Angelou says, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
No time to lose
Rethink your extended salesforce as extended advocates. Act now.
The power of employee advocacy can scale outside of the direct workforce — it just needs the right fuel. Without this, you risk investing in training and enablement programs that fall flat with the audience or fail to cut through the noise.
Companies with the right strategy in place to mobilize their extended salesforce will reap the benefit of scaled advocates to promote their brand and products.
How women tech pioneers have shaped the modern worldRead Now
See more by topic