Advise

Collaborative consulting

scroll to content
 

Whatever your terminology - channels, routes to market, go to market - if your company leverages channel organisations to reach customers, we can help to optimise your business.

As digitization, increasing customer sophistication and changing consumption models drive radical rethinking on how businesses go to market, we apply our deep expertise in channel economics to your business. From sales and marketing strategy to partner communications we help you optimise all touchpoints across the customer journey and deliver the business outcomes you require.

 
ico.advise.item1

ARE YOU?

under pressure to respond to the disruptive changes in your markets such as the impact of cloud, or new consumption models?

WE HELP WITH...

  • Developing your channel network of the future

  • Transforming your sales/marketing organisations

  • Planning and driving channel partner business transformation

  • Channel Partner Advisory Board facilitation

  • Assesing Channel/Vendor transformation readiness

 
ico.advise.item2

ARE YOU?

acquiring new customers or driving better customer experience through your current channels?

WE HELP WITH...

  • Customer journey mapping and auditing to identify opportunities

  • Sales and marketing organisational design

  • Customer and market insights and white-space opportunities

  • Customer Lifetime Value & Return on Marketing Investment analysis

  • Channel marketing and joint business planning

 
ico.advise.item3

ARE YOU?

optimising your channel mix or assessing the best return on channel investments?

WE HELP WITH...

  • Channel portfolio analysis

  • Cost-to-sell/cost-to-serve analysis

  • Return on channel investment comparison

  • Go-to-market business modelling

 
ico.advise.item4

ARE YOU?

expanding into new channels or defining the go-to-market for a new product or service?

WE HELP WITH...

  • Customer segmentation and channel preference

  • Customer and channel value propositions

  • Competitive analysis and positioning

  • Coverage and business modelling

 
Other services