As digitization, increasing customer sophistication and changing consumption models drive radical rethinking on how businesses go to market, we apply our deep expertise in channel economics to your business. From sales and marketing strategy to partner communications we help you optimise all touchpoints across the customer journey and deliver the business outcomes you require.
under pressure to respond to the disruptive changes in your markets such as the impact of cloud, or new consumption models?
Developing your channel network of the future
Transforming your sales/marketing organisations
Planning and driving channel partner business transformation
Channel Partner Advisory Board facilitation
Assesing Channel/Vendor transformation readiness
acquiring new customers or driving better customer experience through your current channels?
Customer journey mapping and auditing to identify opportunities
Sales and marketing organisational design
Customer and market insights and white-space opportunities
Customer Lifetime Value & Return on Marketing Investment analysis
Channel marketing and joint business planning
optimising your channel mix or assessing the best return on channel investments?
Channel portfolio analysis
Return on channel investment comparison
Go-to-market business modelling
expanding into new channels or defining the go-to-market for a new product or service?
Customer segmentation and channel preference
Customer and channel value propositions
Competitive analysis and positioning
Coverage and business modelling